emotional reasoning
Pathos-persuading the audience by arousing their emotions
may include, but not limited to: joy, pride, sympathy, sadness, fear, anger, or grief
Aristotle's Sources of Emotional Appeal
- Energeia"in work" energizing or actualizing to arouse passion within the audience
- Honorific or Pejorative Language-language designed to sway the audience in favor for or against a subject
*Honorific-heaps praise on it's subject
*Pejorative-disparages the subject through ridicule, down-playing significance
How To Appeal To Emotions
- Use emotional language (heavenly & evil terms)
- Provide vivid examples (paint a picture)
- Feel the emotion in yourself
- Remember good nonverbal communication
Cautions
- Don't flood the audience with too many emotionally loaded words
- Don't be over dramatic!
- Appeal to your audience—Don't abuse them
- It's not just what you say, but how you say it
- tone of voice
- rate of speech
- facial expressions
- gestures
Emotional appeal adds feeling to logical arguments, increases persuasiveness, captures your audience's attention, and helps imprint your speech in the minds of your audience!
page revision: 4, last edited: 01 Oct 2008 01:47