emotional reasoning

Pathos-persuading the audience by arousing their emotions
may include, but not limited to: joy, pride, sympathy, sadness, fear, anger, or grief

Aristotle's Sources of Emotional Appeal

• Energeia"in work" energizing or actualizing to arouse passion within the audience
• Honorific or Pejorative Language-language designed to sway the audience in favor for or against a subject

*Honorific-heaps praise on it's subject
*Pejorative-disparages the subject through ridicule, down-playing significance

How To Appeal To Emotions

1. Use emotional language (heavenly & evil terms)
2. Provide vivid examples (paint a picture)
3. Feel the emotion in yourself
4. Remember good nonverbal communication

Cautions

• Don't flood the audience with too many emotionally loaded words
• Don't be over dramatic!
• Appeal to your audience—Don't abuse them
• It's not just what you say, but how you say it
  • tone of voice
  • rate of speech
  • facial expressions
  • gestures

Emotional appeal adds feeling to logical arguments, increases persuasiveness, captures your audience's attention, and helps imprint your speech in the minds of your audience!