emotional reasoning

Pathos-persuading the audience by arousing their emotions
may include, but not limited to: joy, pride, sympathy, sadness, fear, anger, or grief

Aristotle's Sources of Emotional Appeal

  • Energeia"in work" energizing or actualizing to arouse passion within the audience
  • Honorific or Pejorative Language-language designed to sway the audience in favor for or against a subject

*Honorific-heaps praise on it's subject
*Pejorative-disparages the subject through ridicule, down-playing significance

How To Appeal To Emotions

  1. Use emotional language (heavenly & evil terms)
  2. Provide vivid examples (paint a picture)
  3. Feel the emotion in yourself
  4. Remember good nonverbal communication

Cautions

  • Don't flood the audience with too many emotionally loaded words
  • Don't be over dramatic!
  • Appeal to your audience—Don't abuse them
  • It's not just what you say, but how you say it
    • tone of voice
    • rate of speech
    • facial expressions
    • gestures

Emotional appeal adds feeling to logical arguments, increases persuasiveness, captures your audience's attention, and helps imprint your speech in the minds of your audience!

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