emotional reasoning

Pathos-persuading the audience by arousing their emotions
may include, but not limited to: joy, pride, sympathy, sadness, fear, anger, or grief

Aristotle's Sources of Emotional Appeal

  • Energeia"in work" energizing or actualizing to arouse passion within the audience
  • Honorific or Pejorative Language-language designed to sway the audience in favor for or against a subject

*Honorific-heaps praise on it's subject
*Pejorative-disparages the subject through ridicule, down-playing significance

How To Appeal To Emotions

  1. Use emotional language (heavenly & evil terms)
  2. Provide vivid examples (paint a picture)
  3. Feel the emotion in yourself
  4. Remember good nonverbal communication


  • Don't flood the audience with too many emotionally loaded words
  • Don't be over dramatic!
  • Appeal to your audience—Don't abuse them
  • It's not just what you say, but how you say it
    • tone of voice
    • rate of speech
    • facial expressions
    • gestures

Emotional appeal adds feeling to logical arguments, increases persuasiveness, captures your audience's attention, and helps imprint your speech in the minds of your audience!

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License